#BMW AUDI AD WARS DRIVERS#

'We sincerely apologize for this insensitive image and ensure that it will not be used in future'ДЄudi drops girl with banana ad that sparked criticism If we take a closer look at the mentions and the types of engagement they have generated, we see right away that the spotlight was given to a piece of news centered on anВ Audi ad. And yet the overall reach of Audi's brand mentions is smaller than that of BMW's. You might have noticedВ that Audi's biggest influencer is BBC News (World) with 28.7M followers on Twitter alone. They're mostly news outlets and online publishers, with singular appearances fromВ brands like Red Bull. To this day, both BMW and Audi have a very healthy rivalry and while there have been no battles of the same magnitude as this one, they are often taking shots at each other acrossВ variousВ mediums of advertising.At first glance, both Audi's and BMW's biggest influencers are more or less of the same caliber. As the objective of billboard advertising is to get as many eyes on your billboard and brand as possible, this conflict that sparked a wave of PR and social media attention was very valuable for both sides. While some might say that BMWвЂ™s final attack meant victory for the Munich-based luxury car brand, the truth is both companies reaped the benefits of the war. The End of the BattleД«MW took matters into their own hands to put an end to this billboard battle.В Featuring their Formula 1 car, BMW paid for a branded blimp to be tethered to the Audi billboard with the intention of both ending the battle and claiming themselves the victors. In this billboard with another very bold claim, Audi showcased their extremely powerful and expensive vehicle, the R8, on a nearby billboard with the phrase вЂYour pawn is no match for our king.вЂ™ Many people thought this would be the clever ending to the battle of creativity and advertising budgets between the two German luxury auto manufacturers. While many people had some very creative ideaвЂ™s about what should be AudiвЂ™s next move, eventually they responded with the billboard below. In response to BMWвЂ™s retaliation and to take advantage of the new social media attention, Audi held a Facebook contest for users to create a photoshopped response to BWMвЂ™s claim to further fuel the war. It was also strategicallyВ placed across the street from AudiвЂ™s вЂYour MoveвЂ™ billboard, where BMW took a bold approach with a powerful one-word response of вЂCheckmate.вЂ™ This was a very successful retaliation on their part which sparked a whirlwind of publicity in the news and on social media for both brands. in a very high traffic area of Los Angeles. This follow-up billboard was located on Santa Monica Blvd.

While BMW could have chosen to ignore AudiвЂ™s attempt to get under their skin, they decided to strike back instead. After a short time, Audi switched out this billboard with the one below, provoking a response from BMW.

#BMW AUDI AD WARS DRIVERS#

The drivers of Los Angeles who passed by this billboard on a daily basis had no clue what this innocent and simple outdoor advertisement was going to cause. Audi was the aggressor in the billboard battle and started with the simple billboard below. It all began in a wealthy neighborhood of Los Angeles, California. LetвЂ™s take a look at theВ two sides involved in the Billboard Battle of BMW vs AudiвЂ¦ BMW While this was clearly done for the amusement of the public, the exposure and success was monumental. Never before had companies used outdoor media not just to communicate with the general public, but to purposefully create a conflict between brands. While the Billboard Battle of BMW vs Audi, may not be on the same scale of importance as the decisive World War II battle of Stalingrad, for our industry it was groundbreaking. Ranging from brutal military conquests that determine the fate of millions of people, to a simple sports rivalry of opposing teams, humans always seem to find a way toВ fight against each other. Conflict always has been and always will be a part of this world.

Bmw audi ad wars